Crest Rock Roundtable on Leveraging AI in SEO

The rise of LLMs like ChatGPT has rapidly upended the world of SEO—changing the way brands approach content creation, population of metadata, and the way they believe buyers will approach the search for information in the future. In this guide, Samantha Torres walks through the implications of generative AI on SEO, and how brands should be leveraging AI to improve their SEO and content strategy.

Ideal for Marketing Leaders

Join to discuss:

• How LLMs are impacting search engines and click-ins
• AI use cases to level up your SEO content creation game (while preserving quality)
• How to apply AI to metadata like schema makeup and alt text
• Where AI can help you pull insights from your search data
• Legal and copyright implications of LLM-generated content