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Building a Sales Development (SDR) Function
By Chris Flores
Chris Flores was head of sales development at Namely as the company grew from 4 to 600 employees and $0 to $65M in ARR. In this guide, he describes best practices for designing the SDR role, establishing processes, and building a team.
Customer Success Managers are a proactive link between a company and its customers, a key component of any churn prevention strategy.
For many companies, churn is highest early in the customer lifecycle. Design onboarding to ensure that customers see value fast.
Ideal Customer Profile
The seed of churn could start before you even make the sale. An ICP allows you to identify and prioritize your best-fit prospects.
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Mary Thengvall leads developer relations at Camunda, and has long been a thought leader in the space, authoring the book, “The Business Value of Developer Relations” and publishing DevRel Weekly. In this guide, she describes what DevRel is, and how to stand up a function to drive developer awareness, enablement, and engagement.