Building a High-ROI Paid Acquisition Marketing Program

John Short is the CEO at Compound Growth Marketing, a Demand Generation advisory that helps high-growth tech firms build predictable and scalable growth. Through his advisory work, John has supported companies including Drift, Airtable, Robin and LogMeIn. In this guide, John walks through building and rolling out a paid acquisition marketing program, including building an ICP, selecting channel mix, and evaluating and refining your efforts.