Marketing

Michael Allenson is the Founder of Empact Partners, a Customer Journey and Maturity Framework advisory firm. Michael has worked with over 50 companies to build customer journeys and has built nearly 20 customer capability maturity frameworks. In this guide, Michael walks through creating a customer journey map, as well as building a customer capability maturity framework. Each of these activities helps organizations better align their success with the success of their customers, leading to accelerated growth, lower attrition, and long-term customer loyalty.

Joel Klettke has helped create 1,000+ B2B case studies for companies including HubSpot, Loom, and Playvox. The best companies he works with don’t just work to build a one-time case study, they create a case study program that can consistently churn out high-value content. In this Ask-Me-Anything webinar session, he walks through designing a case study program from story creation to deployment.

LinkedIn is a powerful tool for B2B marketing and sales development, but using LinkedIn as a channel can be unintuitive and expensive. In this "Ask-Me-Anything" session, LinkedIn advertising and prospecting expert Anthony Blatner talks about how to use LinkedIn for everything from ABM campaigns to retargeting to cold outreach.

In this Ask-Me-Anything, experts Elyse Savaki and Ed Forteau share their best practices on how to optimize cold email outreach from personalization to segmentation to deliverability.

Brian Tillman is Co-Founder at Punch, a creative agency that partners with B2B technology companies to build brands, websites, products, and video. Brian has advised more than 300 organizations on digital strategy including global technology brands, disruptive startups, national nonprofits and government organizations. In this guide, Brian walks through the elements of a strong website, building a website user journey, and populating a site with compelling content.

Mary Thengvall leads developer relations at Camunda, and has long been a thought leader in the guide, authoring the book, "The Business Value of Developer Relations" and publishing DevRel Weekly. In this guide, she describes what DevRel is, and how to stand up a function to drive developer awareness, enablement, and engagement.

John Short is the CEO at Compound Growth Marketing, a Demand Generation advisory that helps high-growth tech firms build predictable and scalable growth. Through his advisory work, John has supported companies including Drift, Airtable, Robin and LogMeIn. In this guide, John walks through building and rolling out a paid acquisition marketing program, including building an ICP, selecting channel mix, and evaluating and refining your efforts.

Michael Madden is the VP of Marketing at Boomi and was previously Director of Demand Generation at Marketo. In this guide, he lays out how to define lead-to-revenue stages and marketing to sales handoffs, how to think about attribution, and how marketing should own revenue goals (vs. lead-based vanity metrics).

Nancy Vodicka is a Marketing executive and advisor who’s previously led marketing at ArchiveSocial/Optimere, Prometheus Group, Device Magic, and iContact. Her experience includes leading and scaling marketing teams from 1-20+ employees. In this guide, Nancy walks through how to build and scale a product marketing function, including hiring product marketers, asset creation, and monitoring the performance of product marketing.

Stacey Grotz is a Fractional VP of Marketing, and Marketing Growth Consultant who’s previously led digital marketing teams at Ingenio, Google, Polycom, and ClearSlide. Stacey has experience with both B2B and B2C products, and across digital channels including paid search marketing, social media marketing, display ads, SEO, email marketing, and affiliate marketing.