Strategy & Planning

Dave Boyce is a go-to-market-focused advisor and board member with over 20 years of experience leading SaaS companies. Dave is the author of Product That Sells Itself, the forthcoming book from Stanford Business Press. Previously, Dave was the Chief Strategy Officer at InsideSales.com, CEO of ZenPrint, and the GM Consulting and PLG Practice Lead at Winning by Design. In this guide, Dave walks through the different approaches to building product-led growth and outfitting teams and your product to support self-service sales, renewal, and onboarding.

Noa Gafni is the Executive Director at Rutgers Institute for Corporate Social Innovation, where she educates business leaders on corporate social responsibility, including diversity and inclusion. In this guide, she explains how to create diverse teams, ensure supportive work environments, and reap the innovation benefits that come from a broader perspective.

Keziah Wonstolen is the Founder and CEO of Vannin Chief Of Staff, providing Chief of Staff Solutions to high-growth businesses. Previously, Keziah was Chief of Staff and West Sales & Pricing Performance Lead at Accenture. As a Chief of Staff or mentor, she’s been involved in 50+ annual planning processes at companies. In this guide, Keziah walks through the steps to annual planning, planning logistics, goal setting, and execution tracking.

Christopher Gomes is the Head of Product at Conveyor, a B2B SaaS startup. He is now starting a pricing consultancy for early-stage B2B SaaS companies/products. His previous experience includes consulting at BCG and 7+ years in product roles at companies including Lattice, Data Does Good, and Conveyer. In this guide, he walks through the keys to conducting pricing discovery, including collection of quantitative data, interview design, and creating quantified buyer personas.

Ken Rutsky helps B2B growth company executives in sales, marketing, and the C-Suite to breakthrough and achieve and grow market leadership in new and existing markets. Before he launched his consulting practice, he spent 20+ years in B2B marketing operational roles. In this guide, he explains why a “hero’s journey” type story is a powerful tool for tech companies to create urgency and gain market share, and how to create one.

Kirby is the Chief Marketing Officer at Elevate Security, and previously served as a marketing advisor, fractional CMO, and Adjunct Professor of Marketing at Babson College. In this guide, he explains how to identify prospect characteristics that predict strong fit, to help sales and marketing automate prioritization.

the Founder and Category Design Consultant for B2B Tech at Flag and Frontier.  He also co-hosts the #CategoryCreation series on the B2B Growth Show podcast. Previously, he served as VP of Marketing at BlockSpaces, the VP of Marketing Strategy at BombBomb, as well as a VP Marketing at Skyfii. In this guide, he explains how to use category design to capitalize on unclaimed market territory and to help prospects evaluate your product using advantageous criteria.

Myk Pono is the Director of Product Management focused on Growth & Acquisition at Freedom Financial Network. For the past 12 years, he’s been a product-led growth and go-to-market strategy consultant, author, and advisor. In this guide, he explains what a product growth team is, and how to operationalize a product-led go-to-market strategy.

Zak Pines is VP of Partnerships at Formstack, a workplace productivity platform, where he’s built a team that manages hundreds of consulting and integration partners, responsible for 30% of the company’s new business. In this guide, he lays out the key components of partner enablement, and outlines how to create power-users and advocates at partner agencies and consultancies.

Dan Herr is the Founder and CEO of Acqwired, helping startups and investors prioritize, break into, and build high-quality relationships with top prospects to deploy their capital. Previously, Dan was a Vice President at Serent Capital. Throughout his career, Dan has been involved in sourcing more than $1B of TEV in platform and add-on investments.. In this guide, Dan walks through how sourcers can get into live interactions with prospects, and how to qualify and nurture in subsequent conversations and touchpoints.