Conducting Pricing Discovery

Christopher Gomes is the Head of Product at Conveyor, a B2B SaaS startup. He is now starting a pricing consultancy for early-stage B2B SaaS companies/products. His previous experience includes consulting at BCG and 7+ years in product roles at companies including Lattice, Data Does Good, and Conveyer. In this guide, he walks through the keys to conducting pricing discovery, including collection of quantitative data, interview design, and creating quantified buyer personas.