Sample Resources for Frontier

Let me know which of these look most interesting, and I’ll make a couple of introductions!

Leveraging AI

tony aug
Leveraging Generative Artificial Intelligence (AI) as a Non-AI Company
Nimble Gravity is an international data science, engineering, and digital transformation advisory firm. They leverage business acumen, data acquisition and engineering, and AI/ML techniques to generate impactful insights. In this guide, Tony Aug, Co-Founder and CEO, walks through how generative AI models work, use cases for a non-AI company, and how to refine your use of generative AI.

Measuring Marketing

John Short
Building a High-ROI Paid Acquisition Marketing Program
John Short is the CEO at Compound Growth Marketing, a Demand Generation advisory that helps high-growth tech firms build predictable and scalable growth. Through his advisory work, John has supported companies including Drift, Airtable, Robin and LogMeIn. In this guide, John walks through building and rolling out a paid acquisition marketing program, including building an ICP, selecting channel mix, and evaluating and refining your efforts.
Stacey Grotz
Building and Optimizing a Digital Growth Engine
Stacey Grotz is a Fractional VP of Marketing, and Marketing Growth Consultant who’s previously led digital marketing teams at Ingenio, Google, Polycom, and ClearSlide. Stacey has experience with both B2B and B2C products, and across digital channels including paid search marketing, social media marketing, display ads, SEO, email marketing, and affiliate marketing.

Product and Strategy Planning

Dan Montgomery
Managing OKRs
Daniel Montgomery is the Founder and Managing Director of Agile Strategies, a boutique OKR consultancy that helps companies achieve transformative results in growth, innovation, focus, alignment, and engagement. In this guide, Daniel explains how to create strategically aligned and well-crafted OKRs, create an effective management cadence that translates OKRs into weekly action commitments, and integrate OKRs into the operating model of the organization.
Rajesh-Ner-150x150
Outcome-based Product Roadmapping
Rajesh Nerlikar is a Co-Founder and Product Coach at Prodify, and co-author of the best selling product book, Build What Matters. In this guide he explains how to build a roadmap centered on customer outcomes instead of features shipped. He outlines how to balance new functionality with maintenance and tech debt, and how to run a cross-functional roadmapping process.

Sales

cory bray
Building Your Company's Sales Management Capability
Cory Bray is a Managing Director at ClozeLoop, a revenue strategy firm, and Co-Founder of CoachCRM, a platform for driving sales coaching plans. He’s also the author of 7 sales books including The Sales Enablement Playbook, Triangle Selling, and The Five Secrets of a Sales Coach. In this guide, he lays out the components of strong sales management–from recruiting to writing playbooks to coaching the team.
Mark-Vashon-e1638965754219-150x150
Driving Sales Velocity in Complex Enterprise Deals
Mark Vashon has led sales at major enterprise software providers including AgilOne, SuccessFactors and ServiceMax. In this guide, he describes how startups should navigate the varied stakeholders, established processes, and long sales cycle that comes with enterprise selling.

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