Friday, March 1, 2024
1:00 PM ET / 12:00 PM CT / 11:00 AM MT / 10:00 AM PT
ABOUT THIS EVENT
The rise of LLMs like ChatGPT has rapidly upended the world of SEO—changing the way brands approach content creation, population of metadata, and the way they believe buyers will approach the search for information in the future. In this session, Samantha Torres and Annie Mosbacher walk through the implications of generative AI on SEO, and how brands should be leveraging AI to improve their SEO and content strategy.
We’ll take questions from the audience and discuss topics like:
- Creating lead-generating content from PDFs to webinars
- How LLMs are impacting search engines and click-ins
- AI use cases to level up your SEO content creation game (while preserving quality)
- How to use segmentation to make content feel more tailored
- How to apply AI to metadata like schema makeup and alt text
- Legal and copyright implications of LLM-generated content
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