Outcome-based Product Roadmapping

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Rajesh Nerlikar is a Co-Founder and Product Coach at Prodify, and co-author of the best selling product book, Build What Matters. In this guide he explains how to build a roadmap centered on customer outcomes instead of features shipped. He outlines how to balance new functionality with maintenance and tech debt, and how to run a cross-functional roadmapping process.

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Questions covered in this guide:

What’s the difference between output-based roadmapping and outcome-based roadmapping? 

What are some examples of key outcomes?

What are the steps to create an outcome-based roadmap?

How do you balance new functionality, enhancements, and tech debt work on your roadmap?

How do you avoid being unreasonably ambitious in your planning?

How do you recommend visualizing and presenting roadmaps? What tools do you like to use?

How should product teams manage unexpected changes that arise after the roadmap is set?

How do you measure your success at delivering the outcomes?

What are the most important pieces to get right?

What are the common pitfalls?

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