Optimizing Email Deliverability
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Questions covered in this guide:
Why does deliverability matter?
What should your goals be around email deliverability?
Why is deliverability such a challenge?
What are the categories of tech tools in the email space? What does each do?
What are the different types of emails businesses send, and what are the relevant differences when it comes to deliverability?
In basic terms, how does automated email work? What “steps” does the email go through in its journey to the recipient?
What do mailbox providers check when deciding if an email is legitimate?
If you have emails ending up in spam folders, what might be going wrong, and what can you do?
How can you build and protect your domain’s reputation?
What are the most important pieces to get right?
What are the common pitfalls?
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