Email Marketing Strategy

Jeanne Jennings is a recognized industry expert and an email marketing consultant and trainer with 25+ years of experience working with both B2B and B2C clients ranging from early-stage startups to major corporations like Capital One and Verizon. In this guide she outlines relevant email regulations, best practices for segmentation and campaign management, and tips for driving conversion rates.

To read the full guide or request a call

Questions covered in this guide:

What does it mean to have an email strategy?

What are the different ways you can get people to opt into your email list? 

What are the CAN-SPAM and other regulatory basics to know when managing email marketing lists?

What do you risk if you don’t adhere to best practices? 

How should you think about segmenting your email list?

Where should you use an automated drip series?

What are the best practices for setting one up? 

What are some best practices around email copy?

When’s the best time to send an email? 

Should businesses have a newsletter? What are the best practices? 

What are the key metrics when it comes to email marketing, and what are healthy ranges for each? 

How should you think about testing and refining campaigns?

What are the most important pieces to get right?

What are the common pitfalls?

Get Guided

Sign up for our newsletter

Scroll to Top

Request Access