Selecting and Supporting a Go-to-Market Partnership

Lisa Thoman Lawson is a partner at LTL Consulting, an advisory that helps growing SaaS companies define, build, and optimize their partnership and channel strategies. She has 15+ years of partnerships experience, including positions at Optimizely, thismoment, Returnly, Microsoft, and Segment. In this guide, Lisa walks through selecting and supporting a partner model that fits your business’s needs.