Building and Scaling a Product Org (With an Emphasis on Consumer Tech Companies)

Sara Zalowitz is Managing Director and Sr. Advisor/Coach at Prodify. Sara has 20+ years of experience in product management, including roles such as the CPO at Rent the Runway, VP of Product Management at WeddingWire and Barnes & Noble, and VP of Digital and Tech Innovation at Marriott. In this guide, Sara walks through building and scaling a product management function for consumer tech, including hiring, structuring teams, and roadmapping.