Win/Loss Analysis Expert With Experience At B2B Software Leaders Like Reltio, ServiceChannel, and Lightbend.
Willem Maas is the Founder and President of Growth Velocity, a rigorous, tech-enabled Win/Loss Analysis consultancy for complex B2B sales. He’s led dozens of win/loss analysis projects and debriefed more than 500 win/loss buyers for companies including Reltio, ServiceChannel, and Lightbend. Previously, Willem led Marketing at HangIt, led Product at Vigilent, and was Founder of GreenHomeGuide.com, which was acquired by the U.S. Green Building Council.
Areas of Expertise
1.
Win/Loss Analysis Execution
Willem can run a win/loss analysis project for a company. He can get participation from buyers at closed opportunities, conduct interviews, and produce analysis and recommendations.
2.
Win/Loss Program Design
Willem can help companies design a continuous win/loss analysis program. He can help companies build an outreach process, develop discussion guides for buyer interviews and questionnaires for win/loss surveys, and select tooling to automate all phases of a win/loss analysis program.