Digital Marketing Expert
Stacey Grotz is a Fractional VP of Marketing and the former Vice President of Marketing at Ingenio. She’s previously led digital marketing teams at Google, Polycom, and ClearSlide. Stacey has experience with both B2B and B2C products, and across digital channels including paid search marketing, social media marketing, display ads, SEO, email marketing, and affiliate marketing.
Areas of Expertise
1.
Hiring for marketers
Stacey can help companies determine what kind of marketing hire they need given their stage, and help in the hiring process for lower-level or senior-level marketers
2.
Setting brand strategy foundations
Stacey assists businesses in setting their brand look and feel, value prop, targeting and messaging. The right foundation helps establish the right parameters for advertising.
3.
Explaining how your team would use investments for marketing
Stacey helps marketing teams prepare compelling funding requests, whether that’s making a case to the board or to investors in a fundraising round. She helps teams package up what their marketing programs would look like, and explain what the marketing team would do with additional budget.
4.
Share of Voice
Stacey can help companies measure share of voice across channels, including PR, PPC, SEO, and Social. She can advise companies on the tools to use to measure share of voice in their channels of interest, and help them consider budget, resources, measurement metrics, and how to measure against key competitors in their analysis.