Offer Pricing, Packaging and Product Marketing Expert
Ryan Glushkoff is the founder of Fraction8, where he provides pricing and product marketing expertise for B2B software companies.
His training as a chemical engineer combined with over 25 years of enterprise project experience from CapGemini and PricewaterhouseCoopers and mass market software experience from Blackbaud, PeopleMatter and PlanSource give him a unique mix of qualitative and quantitative skills to master the art and science of pricing strategy and execution.
Areas of Expertise
1.
Offering Structures
Informing and devising product and portfolio offering structures, including pricing metrics, plan design, willingness to pay, packaging structure, associated service offerings, contract terms and unit economics.
2.
Market Research
Conducting qualitative and quantitative research to inform buyer personas, market sizing, analysis of existing offering performance, and research of competitor offerings.
3.
Product Marketing
Identifying market problems, articulating value propositions, and incorporating value-based positioning and messaging statements into all forms of marketing collateral.
4.
Product Management
Helping product managers prioritize their roadmap by aligning development efforts on capabilities that align with market problems and customer value.