Lisa Thoman Lawson
Lisa Thoman Lawson Square
Partnership Strategy Expert
Lisa Thoman Lawson is a partner at LTL Consulting, an advisory that helps growing SaaS companies define, build, and optimize their partnership and channel strategies. She has 15+ years of partnerships experience, including positions at Optimizely, this moment, Microsoft, Returnly, and Segment.
Selecting and Supporting a Go-to-Market Partnership
Lisa Thoman Lawson is a partner at LTL Consulting, an advisory that helps growing SaaS companies define, build, and optimize their partnership and channel strategies. She has 15+ years of partnerships experience, including positions at Optimizely, thismoment, Returnly, Microsoft, and Segment. In this guide, Lisa walks through selecting and supporting a partner model that fits your business’s needs.

Areas of Expertise

1.
Partner strategy Lisa can help companies define and outline their partnerships strategy. She can advise companies on how to research, define, create and optimize partner strategies and programs.
2.
Infrastructure Services Lisa can help companies build out the partner infrastructure that leads to successful partner relationships. She can help build the collateral, processes, trainings, and marketing to scale partner strategies.
3.
Partner training and workshops Lisa runs various workshops designed for both individual partner managers to help accelerate in role, and leaders tasked with building, growing, and running partnership strategies. Attendees learn best practices for developing partner strategies, programs, and organizations. She also creates custom workshops for partner teams at organizations.
4.
Coaching partner leaders Lisa runs workshops designed for individual partner and channel managers to learn how to build and manage productive partnerships, best practices for managing conflict, and tips to accelerate in role.

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