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Ed Forteau
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Email Deliverability Expert
Ed is the Founder of Email Open Rate Optimization, a specialist consultancy that helps ensure high deliverability of marketing emails, cold emails, and transactional emails. He has more than 10 years of experience in email automation and deliverability, working with B2B and B2C companies, from early-stage startups to large corporations.

AMA Recap: Optimizing Cold Email Outreach
In this Ask-Me-Anything, experts Elyse Savaki and Ed Forteau share their best practices on how to optimize cold email outreach from personalization to segmentation to deliverability.
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Optimizing Email Deliverability
Ed Forteau is an email marketing expert with more than 10 years of experience in email automation and deliverability. In this guide, he explains how email automation works from a technical perspective, what filtering and security measures are at play, and how to ensure that emails are consistently placed in recipient’s inboxes, including subscription emails, cold outreach emails, and transactional emails.
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Areas of Expertise

1.
Email Deliverability Audits Ed can audit a company’s email programs, to evaluate and optimize marketing, cold outreach, and transactional emails
2.
Email Tech Management The email tech stack can be complex, but Ed can help companies ensure that they’re using a good ESP, that their ESP and mailbox providers are giving them good IPs, and help them add an SMTP if appropriate.
3.
Email Security and Authentication Ed can help companies stay up-to-date with security checks, including SPF, DKIM, and DMARC.
4.
Email Automation Planning Email automation can help with both email campaign performance and deliverability. Ed can help companies ensure that they’re routing emails to engaged users who are more likely to buy, and more likely to open, click, and improve sender reputation.

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