Product Idea Testing Expert Who’s Worked With GE, Toyota, Adobe, and HP
David Bland is the Founder of Precoil, helping companies find product market fit using lean startup, design thinking, and business model innovation. He’s worked with companies like GE, Toyota, Adobe, HP, Behr and more. David is also the coauthor of “Testing Business Ideas”, an internationally best-selling business book, now in over 20 different languages.
Areas of Expertise
1.
Designing and Deploying Product Ideas Tests
David can help companies identify which of the 44 different product idea experiments they should choose, deploy them effectively, and synthesize the results.
2.
Rapid Experimentation Fundamentals
David can help companies learn how to rapidly design, sequence, and run experiments to validate the riskiest assumptions underpinning their product ideas.
3.
Crafting Value Propositions
David can help companies learn how to craft unique value propositions for customer segments and assess problem/solution fit with the value proposition canvas.
4.
De-risking Product Ideas with Assumptions Mapping
Behind every new product and business hides leap of faith assumptions. David can help you map and address these so that you can test for them and de-risk your investment strategy.