GTM advisor, Forrester board member, former Chief Strategy Officer at InsideSales.com and CEO of ZenPrint
Dave Boyce is a go-to-market-focused advisor and board member with over 20 years of experience leading SaaS companies. Dave is the author of Product That Sells Itself, the forthcoming book from Stanford Business Press. Previously, Dave served as the Chief Strategy Officer at InsideSales.com, CEO of ZenPrint, and the GM Consulting and PLG Practice Lead at Winning by Design. Dave has launched dozens of products and gotten two products to profitability on a pure PLG/self-serve basis.
Areas of Expertise
1.
Getting a GTM methodology To Stick
Dave can help companies with a 9-step process to get a GTM methodology to stick at scale. He can advise companies on training, alignment around objectives and metrics, a methodical activation plan, and ongoing measurement and coaching.
2.
Creating a Product-led Sales GTM
Dave can help companies devise a product-led sales approach, whether they’re starting from PLG or account-based sales. He can help companies devise a PLS process and a handoff to sales, instrument their product, and identify customers who are a good fit for PLS.
3.
Retrofitting Product-led Growth
Dave can help companies build a PLG motion that will supplement their current business. He can advise companies through the customer, product, marketing, and team-design implications of adding a PLG offering.
4.
Instrumenting Your Product to Support Product-led Growth
Dave can help companies build out the features and reporting to support a PLG motion. He can advise companies on building self-serve demos, in-product renewals, self-serve onboarding, in-depth user reporting, and more to create a successful PLG motion.
5.
Integrating a PLG Acquisition
Dave can help companies integrate an acquired PLG motion into their business—he can help companies integrate the product, devise the offering, and help the acquiring company benefit from the acquired PLG motion without stamping it out.
6.
Building Growth Teams
Dave can help companies structure their GTM teams to best support a PLS or PLG motion. He can help companies build growth teams that un-silo product, design, marketing, engineering, and analytics.