SaaS Metrics and Forecasting Expert
Ben Murray is the founder of The SaaS CFO and The SaaS Academy, where he offers SaaS metrics, finance, and forecasting content and trainings. He’s also a Founding Member of the SaaS Metrics Standards Board. Ben has 25+ years of experience in Finance and has previously served as CFO at Mobile Solutions, Cartegraph, and MC2.
Areas of Expertise
1.
SaaS metrics, calculations, and benchmarks
Ben can advise companies on using SaaS metrics, calculations, and benchmarks. He coaches financial analysts to CFO’s to investors on accounting and finance practices specific to SaaS and the nuances of applying SaaS metrics.
2.
Portfolio SaaS metrics reporting and monitoring for investors
Ben offers training to investment firms to help them evaluate and monitor SaaS metrics in their investments. He can help investors use SaaS metrics in due diligence or across their portfolio companies.
3.
Standardizing SaaS metrics across a portfolio
Ben can help investors standardize SaaS metrics across their portfolio companies. He offers group coaching of portfolio company finance teams to standardize metric reporting for easier tracking and comparability.
4.
Fractional CFO
Ben offers fractional CFO and financial leadership services to companies. He can be retained to assist in forecast modeling, SaaS metrics creation and benchmarking, and FP&A performance reporting.