Authentic

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Fractional CMO leadership for growing businesses

Authentic® is a national fractional CMO firm, serving clients across the United States and beyond. They were early pioneers of in the fractional CMO industry, and continue to set the standard for fractional CMO excellence. Their approach combines Marketers + Methodology + Mindshare to help growing businesses Overcome Random Acts of Marketing® and increase maturity, growth, and transferrable value.

Jennifer Zick

Founder & CEO

Peter Zaballos

Fractional CMO

Tracking Marketing Data, Reporting, and ROI

Authentic Brand is a community of Fractional CMOs who help growing businesses Overcome Random Acts of Marketing™ and confidently take the next right step to achieve healthy growth. In this guide, CEO Jennifer Zick walks through the big three marketing metrics, explains how to gather and report on marketing data, and lays out the technology needed to get to a deeper understanding of your marketing’s ROI.

Areas of Expertise

Build high-performing marketing teams and programs As retained CMO leaders for growing businesses, Authentic helps organizations to build high-performing marketing teams and programs. From strategy through execution; from tech stack to team-building, Authentic CMOs are experienced marketing leaders, advisors, coaches and mentors.

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Areas of Expertise

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