Sales leader with experience at B2B software companies with 25 to 1,000’s of employees
Amyra de Carion is the Senior Vice President of Global Sales at Accurate Background. Previously, she has held sales leadership roles at Ziflow, Zipline, Criteria Corp, Kareo, HireRight, and Sage. Across roles, she’s emphasized talent development (tripling or quadrupling sales headcount) and process improvement (increasing win rates 30-50%). Amyra is also Vice President of her chapter of the American Association of Inside Sales Professionals.
Developing a Strong Demo Practice
Amyra de Carion is the Senior Vice President of Global Sales at Accurate Background. Previously, she has held sales leadership roles at Ziflow, Zipline, Criteria Corp, Kareo, HireRight, and Sage. In this guide, she discusses how she’s seen close rates improve 30% with a demo certification process, and lays out how teams can build strong demo practices at any deal size.

Areas of Expertise

1.
Building More Diverse Sales Teams Amyra is passionate about boosting diversity in tech sales and can advise on tactics from recruiting to culture that support diversity goals. One big lever is creating practices of using assessments and hiring for potential vs. track record, because often diverse candidates haven’t had sales specific experience.
2.
Coaching Sales Teams An advocate of servant leadership, Amyra can discuss how companies can invest in sales talent development, including hiring, training, assessment, and provision of resources.

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