Content Samples for Cove Hill

Samantha Torres is the Chief Data Officer of The Gray Dot Company, an SEO and Data Consulting Company. Samantha has more than 10 years of SEO experience optimizing SEO at 90+ B2B and B2C companies. In this guide, Samantha walks through how to leverage AI to improve your SEO and content strategy, and the implications of generative AI tools on SEO.

Christopher Penn is the Co-Founder and Chief Data Scientist at TrustInsights.ai, a marketing AI, Machine Learning and analytics consulting firm. Throughout his career, Christopher has experience working with brands including Twitter, T-Mobile, Citrix Systems, GoDaddy, AAA, and McDonald’s. In this guide, Christopher walks through the tools, use cases, and security considerations of using AI in marketing.

Nimble Gravity is an international data science, engineering, and digital transformation advisory firm. They leverage business acumen, data acquisition and engineering, and AI/ML techniques to generate impactful insights. In this guide, Tony Aug, Co-Founder and CEO, walks through how generative AI models work, use cases for a non-AI company, and how to refine your use of generative AI.

Emilia D’Anzica is the founder of Growth Molecules, a management consulting firm focused on helping B2B SaaS companies seeking to protect and grow revenue. She previously led CS at Copper and WalkMe. In this guide, she explains how customer journey mapping can help companies plan and optimize their customers’ experience from onboarding to expansion.

Ed Powers is a Principal Consultant at Service Excellence Partners, where he helps companies take an enterprise-wide approach to addressing churn. He’s previously led customer success at simPRO, a field service management software company, and InteiliSecure, a managed security services provider. In his consulting work, he has also helped over thirty different SaaS and Managed Service Provider companies improve their customer experience, reduce churn, and grow installed base revenue. In this guide, he explains how companies can use regression-backed customer health scores to predict and prevent customer churn.

Kristi Faltorusso is currently the Chief Customer Officer at ClientSuccess and has previously led the function at IntelliShift, BetterCloud, and Sisense. Her specialty is scaling customer success at hyper-growth companies on their way to $100M in ARR. In this guide, she explains how CS teams can craft repeatable playbooks to handle common scenarios. She lays out four families of CS playbooks: risk, expansion, lifecycle, and objectives.