Zak Pines

Zak Pines

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Sales, marketing & partnerships go-to-market leader, with experience at B2B software companies from startups to $100M ARR.

Zak is VP of Partnerships at Formstack, a workplace productivity platform, where he’s built a team that manages hundreds of consulting and integration partners, responsible for 30% of the company’s new business and growing. For the past two decades he’s led high growth teams thriving in the top MarTech & CRM ecosystems – including Salesforce, Marketo, HubSpot and many others. Zak takes a cross-functional approach to growth, and is a firm believer that partnerships should be seen as a community, not a channel.

Guides

Zak Pines is VP of Partnerships at Formstack, a workplace productivity platform, where he’s built a team that manages hundreds of consulting and integration partners, responsible for 30% of the company’s new business. In this guide, he lays out the key components of partner enablement, and outlines how to create power-users and advocates at partner agencies and consultancies.

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Other Areas of Expertise

1
Growing a Partnership Team
Zak can advise on growing a partnership team and hiring partnership team members who can perform across the product, sales, and marketing components that go into good partner enablement.
2
Selling Through Agencies
Zak has significant experience with agencies and consulting firms, and can advise companies that are seeking to build out an agency-focused partner selling strategy.
3
Data-driven Marketing
Zak has served in analytical marketing roles throughout his career and can advise on digital marketing and marketing automation best practices.

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