Zach Lawryk

Zach Lawryk
Solutions Engineering leader with experience at B2B software companies with 5 to 10,000 employees

Zach is currently a Senior Director of Solutions Engineering at Slack, and has previously led solutions engineering at Optimizely and Box. He started his SE career as a sales engineer at Salesforce, and has experience across the scaling spectrum, from being the first and only SE, to working in organizations with 100’s of sales engineers. Zach is also a leadership member of the PreSales Collective, a solutions and value engineering community.

Guides

Zach Lawryk is a Senior Director of Solutions Engineering at Slack, and has previously led solutions engineering at Optimizely and Box. In this guide he explains the role of solutions engineering in the presale process, and outlines how to manage key SE responsibilities from demoing to technical discovery to running pilots.

Other Areas of Expertise

1
Hiring Solutions Engineers
The ideal solutions engineer is a “unicorn” who has technical competency, is good in front of customers, and can empathize with salespeople. Zach has hired hundreds of SE and SE leaders over his career, and can help leaders evaluate candidates, both internal (e.g. support reps who might transfer into SE) and external.
2
The Intersection of Solutions Engineering, Sales Enablement, and Product Marketing
The solutions engineering function works closely with other teams tasked with communicating the business value a product delivers. Zach can advise on how these functions should work together, and how young companies can make sure they have technical value communication covered.
3
Navigating the B2B Tech Ecosystem
Zach has worked for and with major software companies like Slack, Optimizely, Box and Salesforce for 15+ years, and can help companies dissect the players in their space, how they’re regarded in the market, and how that landscape should impact strategy.

Scroll to Top

Request a Call

 

Get free guide access for 30 days