SEO Expert

Tory is the Founder of The Gray Dot Company, a consultancy that helps businesses grow ROI through SEO and digital strategy. She’s been working in digital marketing for over a decade, across multiple industries and thousands of websites, with a focus on strategic and technical SEO. Tory has a product management background, and her approach to SEO strategy is cross-functional, coordinating with product, marketing, and engineering teams.

Guides

Tory Gray is the Founder of The Gray Dot Company, a consultancy that helps businesses grow ROI through digital strategy, with a focus on strategic and technical SEO. In this guide, she outlines how to plan SEO, from identifying the right keywords, to building a sound keyword matrix, to creating ideal content and optimizing page structure.

Other Areas of Expertise

1
Domain Migrations and Domain Strategy After M&A
For companies that have merged, changed names, or have multiple names, Tory can help think about multiple domain SEO strategies.
2
Selecting Keywords
Picking the right keywords and managing a keyword matrix can be tricky for brand positioning & conversions. Tory can help companies put together their keyword lists along with a plan for targeting them.
3
International SEO
Tory has worked with companies with international operations and can advise on how to think about cross-border SEO, including the difference between country targeting and language targeting.
4
Improve Existing Content
It’s a mistake to put up a piece of content and never look at it again. Tory can advise on how to update and improve existing content as a part of a broader SEO strategy.

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