Mary currently leads product marketing for Adobe’s Advertising Cloud, where she’s responsible for launching new products, positioning for growth, and creating go-to-market strategies. She previously led product marketing at SocialChorus, an enterprise SaaS platform for internal corporate communications, during its growth journey. Mary has also held product marketing roles at AdRoll, a performance marketing company, and Google.
Other Areas of Expertise
Market ValidationMary can advise on frameworks to use (e.g. jobs to be done), who to talk to, and how to record findings for market validation projects.
Messaging and PositioningMary conducts messaging and positioning workshops, and can advise on how to bring a team together to synthesize a messaging and positioning strategy, or can scope an engagement to facilitate a session.
Competitive Intelligence ResearchMary has developed a systematic approach to competitive research, and can share tips on what data to gather, where to look, and how to leverage freelancers for the repetitive aspects of the research.