Lisa is the Vice President of Customer Engagement Marketing at UKG, a leading global HR provider and one of the largest cloud companies in the world. She’s built a team of 27 to responsible for customer marketing, customer intelligence, advocacy, and community for more than 20,000 customers. Lisa previously led customer marketing and marketing analytics at Kronos (pre UKG merger) and Fidelity Investments.
Areas of Expertise
Hiring a Customer Engagement MarketerLisa can advise on hiring a customer engagement marketer--based on the company context, it might make sense to prioritize creative marketing ability or tech-heavy customer enablement.
Cross-functional CollaborationCustomer engagement is a hugely cross functional motion. Lisa can advise on how to coordinate the effort between marketing, CS, support, product, and other stakeholders.
License-maintenance to SaaS TransformationLisa led the Transformation Management Office to move Kronos to a SaaS business model. This included introducing customer success, changing metrics (from product-focused to SaaS), modifying employee behaviors to support the customer journey, and speeding customer time-to-value.
Marketing Metrics and AnalyticsLisa’s approach to marketing and customer tracking is analytical. She’s previously held roles in marketing measurement and analytics, and started her career as a statistician.