John is currently VP of Marketing Strategy at BombBomb, a video email marketing platform, where he leads category design and messaging, positioning and content strategy. He also co-hosts the #CategoryCreation series on the B2B Growth Show podcast, through which he’s drawn insights from category designers at Hubspot, Salesforce, and Drift. John was previously a VP Marketing at Skyfii, a publicly-traded SaaS company that helps physical venues measure, predict, and influence visitor behavior.
Other Areas of Expertise
Evangelizing New CategoriesJohn can help category designers think about how to get their categories (and their companies) noticed. This includes both high profile marketing campaigns designed to get press and market attention, as well as the ongoing activities that go into building a presence.