Sample Content for Blueprint Equity

Annie Mosbacher and Kristin Spiotto are the Co-Founders of Decoded Strategies, a marketing and retention strategy firm that supports exceptional companies like McDonald’s, Synack, and Red Hat. In this guide, they walk through building lead-generating content, following up with emails to convert, and building a nurture program for leads that drop out.

Greg is CMO and a Partner at Cypress North, a digital marketing agency, where he specializes in B2B marketing. In this guide, he highlights how to optimize paid search advertising, including picking the right keywords and match types, matching up good landing pages and tracking, and configuring ads that make the most of Google’s settings.

Elyse Savaki is a B2B Direct Response and Cold Email Expert whose persona-based outbound campaigns have booked thousands of meetings with decision makers at startups, SMBs, and international organizations. In this guide, she lays out a sample sequence, explains how outbound sellers can leverage tried-and-true direct response formulas, and walks through the tech that makes automated outreach easier.

Anthony Blatner is the founder and Chief Advertising Officer of Speedwork Social, an agency specializing in B2B LinkedIn advertising. In this guide, he advises on when to use LinkedIn advertising, when to use Sales Navigator prospecting, and how to make marketing dollars go the furthest given the expense of LinkedIn as a channel.

Christopher Penn is the Co-Founder and Chief Data Scientist at TrustInsights.ai, a marketing AI, Machine Learning and analytics consulting firm. Throughout his career, Christopher has experience working with brands including Twitter, T-Mobile, Citrix Systems, GoDaddy, AAA, and McDonald’s. In this guide, Christopher walks through the tools, use cases, and security considerations of using AI in marketing.