Ken Rutsky helps B2B growth company executives in sales, marketing, and the C-Suite to breakthrough and achieve and grow market leadership in new and existing markets. Before he launched his consulting practice, KJR Associates, Ken spent 20+ years in B2B marketing operational roles; launching the Intel Inside broadcast co-op program and the Internet’s first affiliate marketing program, Netscape Now. Ken has been CMO at several start-ups and ran marketing for the $500M network security business at McAfee. He’s also the author of Launching to Leading, a book on using story to lead B2B markets.
Areas of Expertise
Defining and Growing CategoriesKen can help companies define, launch and grow categories to reap the “unfair” rewards that come with being a market leader. Ken has launched new categories for FireEye, Skyhigh Networks, and others, generating billions in market value.
Aligning Go-to-Market Strategy and ExecutionKen can help companies align programs, messaging, and process together with resources and budget.
Cybersecurity MarketingCybersecurity markets have a tremendous number of new market entrants, and solutions, and established vendors fighting for the security team’s attention. Ken is a cybersecurity industry veteran and founder of the Cybersecurity Go To Market Dojo, and has a proven track record of positioning security products and services for revenue and valuation growth.