Ken Rutsky

Ken Rutsky
B2B Marketing Expert, specializing in strategic messaging

Ken Rutsky helps B2B growth company executives in sales, marketing, and the C-Suite to breakthrough and achieve and grow market leadership in new and existing markets. Before he launched his consulting practice, KJR Associates, Ken spent 20+ years in B2B marketing operational roles; launching the Intel Inside broadcast co-op program and the Internet’s first affiliate marketing program, Netscape Now. Ken has been CMO at several start-ups and ran marketing for the $500M network security business at McAfee. He’s also the author of Launching to Leading, a book on using story to lead B2B markets.

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Guides

Ken Rutsky helps B2B growth company executives in sales, marketing, and the C-Suite to breakthrough and achieve and grow market leadership in new and existing markets. Before he launched his consulting practice, he spent 20+ years in B2B marketing operational roles. In this guide, he explains why a “hero’s journey” type story is a powerful tool for tech companies to create urgency and gain market share, and how to create one.

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Areas of Expertise

1
Defining and Growing Categories
Ken can help companies define, launch and grow categories to reap the “unfair” rewards that come with being a market leader. Ken has launched new categories for FireEye, Skyhigh Networks, and others, generating billions in market value.
2
Aligning Go-to-Market Strategy and Execution
Ken can help companies align programs, messaging, and process together with resources and budget.
3
Cybersecurity Marketing
Cybersecurity markets have a tremendous number of new market entrants, and solutions, and established vendors fighting for the security team’s attention. Ken is a cybersecurity industry veteran and founder of the Cybersecurity Go To Market Dojo, and has a proven track record of positioning security products and services for revenue and valuation growth.

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