GUIDE RECOMMENDATIONS FOR

Living Security
Optimizing Content Marketing and SEO
Recommended because: As Living Security searches for a Content Marketing Manager, it's probably investing in broader content strategy. These experts can provide stopgap support until an FTE comes onboard, and/or support the new hire.

Setting a Blog Content Strategy

Maria Waida is a SaaS blog expert and the founder of SaaSy Copywriting, where she specializes in content to help companies develop thought leadership positions in their industries and propel inbound sales. In this guide, she describes the types of content that B2B companies should write for their blogs, how to align blogs with overall strategy, and how to tune content for maximum SEO impact.
Maria Waida
Maria Waida

Setting SEO Strategy

Tory Gray is the Founder of The Gray Dot Company, a consultancy that helps businesses grow ROI through digital strategy, with a focus on strategic and technical SEO. In this guide, she outlines how to plan SEO, from identifying the right keywords, to building a sound keyword matrix, to creating ideal content and optimizing page structure.
Tory Gray
Tory Gray
Hiring for Product Marketing and Revenue Operations
Recommended because: These experts can help Living Security tune hiring scorecards and evaluate candidates for current open recs in product marketing and revenue operations.

Building a Sales Ops Function

Sean Lane has led revenue operations at Drift and Upserve, and hosts Drift's Operations Podcast. In this guide, he explains the different roles sales ops plays, and how to build both the org and processes that make up the function.
Sean Lane
Sean Lane

Hiring a Product Marketer

Ryan Goldman is the Vice President of Product Marketing at SoundCloud and has led marketing or product marketing at Pendo, Sentry, SignalFx, and Cloudera, and over the course of his career, he's managed or hired 15+ B2B product marketers. In this guide, he explains how to find a product marketer who can serve as a bridge between the product, the sales org, and the market.
Ryan Goldman
Ryan Goldman
Scalable Customer Engagement
Recommended because: As Living Security brings on its new Community Engagement Manager, it will likely be thinking about strategy at the intersection of CS and Marketing. This guide is a general one on CS management, but Boaz is passionate about tech-touch, scalable customer success.

Managing a Customer Success Team

Boaz Maor currently serves as Chief Customer Officer at Talech and has previously led customer success at OpenGov, Mashery, newScale, and FreeMarkets. In this guide, he discusses the role of Customer Success, how to structure a CS team as a company grows, and what metrics to track to measure success.
Boaz Maor
Boaz Maor

Get full guide access and 2 test calls with a $480 trial

How do you use OneGuide?

Browse guides

Access the full library of go-to-market guides covering marketing, sales, customer success, monetization and partnerships

Set up 1:1 calls

If you find an advisor you want to consult with, schedule a 60-minute call to discuss your company’s specifics

Host Portfolio Events

Investors can bring portfolio leaders together for a regular calendar of functional roundtables (e.g. for heads of marketing)

Want to see more?

Get Guided

Sign up for our newsletter

Scroll to Top

Request Access