GUIDE RECOMMENDATIONS FOR

Krisp
Optimizing product-led activation and growth
Recommended because: Given Krisp's freemium packaging, these guides could be good resources to team members seeking to optimize growth pathways

Scaling Onboarding with Self-guided Pathways

Shareil Nariman leads customer lifecycle management, including onboarding, at Sprout Social and previously led operations teams at Booking.com. In this guide, he explains how companies that offer lower-priced SaaS products can leverage cross-functional collaboration and automation tools to design high quality self-guided customer onboarding experiences.
Shareil Nariman
Shareil Nariman

Optimizing Signup or Trial Conversion

Marc McDougall is a UI/UX designer specializing in helping SaaS companies book more demos and trials by optimizing their sites for conversions. In this guide, he outlines best practices for high-conversion flows and the steps for iterative A/B testing.
Marc McDougall
Marc McDougall
Building a customer success function
Recommended because: Krisp is hiring a CSM but doesn't seem to have a CS team yet; these experts can help it think about how to develop one

Hiring Customer Success Managers

Maranda Dziekonski is currently the Senior Vice President of Customer Success and People Operations at Swiftly, and has previously led customer success and support teams at Lending Club and HelloSign. In this guide, she describes the CSM role, where to look for candidates, and how to screen for judgement, proactive mindset and communication skills in interviews.
Maranda Dziekonski
Maranda Dziekonski

Managing a Customer Success Team

Boaz currently serves as Chief Customer Officer at Talech and has previously led customer success at OpenGov, Mashery, newScale, and FreeMarkets. In this guide, he discusses the role of Customer Success, how to structure a CS team as a company grows, and what metrics to track to measure success.
Boaz Maor
Boaz Maor
Building out the data analytics function
Recommended because: As Krisp grows its data team with a new analyst and engineer, Tim can advise from his experience building a data team of 16 at Lucid.

Building a Data Analytics Function

Tim Jenkins currently leads Strategy and Analytics at Lucid, where he was the first data hire and has grown the function to a team of 16. In this guide, he outlines the key responsibilities of data and analytics teams, the different pieces of technology they need to do their work, and how to structure a growing data function.
Tim Jenkins
Tim Jenkins
Hiring for product marketing
Recommended because: As Krisp hires a VP of marketing, Ryan can help the team frame what they're looking for.

Hiring a Product Marketer

Ryan Goldman is the Vice President of Product Marketing at SoundCloud and has led marketing or product marketing at Pendo, Sentry, SignalFx, and Cloudera, and over the course of his career, he's managed or hired 15+ B2B product marketers. In this guide, he explains how to find a product marketer who can serve as a bridge between the product, the sales org, and the market.
Ryan Goldman
Ryan Goldman

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