GUIDE RECOMMENDATIONS FOR
Building out B2B marketing
Recommended because: I noticed that you're hiring for a B2B marketer who'll own ABM--a smart strategy given that you have a pool of users to hunt among. With so many organic users (and data to work with), segmentation work might also be useful to aim your outreach at the most valuable targets.
Optimizing SEO for user acquisition
Recommended because: In addition to your paid social media user acquisition marketing, there's likely lots of organic opportunity. You likely already have an SEO strategy in place, but it's a never-ending process!
Building a customer success function
Recommended because: As you support more business customers (especially if utilization drives the revenue you collect), CS will become increasingly valuable.
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