Portfolio Event

Roz is the Co-Founder & Chief Enablement Officer at Level213, a boutique consultancy that specializes in revenue enablement for growing technology companies. She previously led sales & enablement teams at Optimizely and Oracle. In this guide, she walks through how to succeed in sales in difficult economic times. She discusses how sales positioning, sales process, and sales management should change in a downturn to meet buyers where they are at when buyers are more cautious with their spend, and apply greater scrutiny to every purchasing decision.

Michael Allenson is the Founder of Empact Partners, a Customer Journey and Maturity Framework advisory firm. Michael has worked with over 50 companies to build customer journeys and has built nearly 20 customer capability maturity frameworks. In this guide, Michael walks through creating a customer journey map, as well as building a customer capability maturity framework. Each of these activities helps organizations better align their success with the success of their customers, leading to accelerated growth, lower attrition, and long-term customer loyalty.

Despite being the largest expense at many companies, payroll is often handled informally with no real scrutiny. Beyond the cost impact, compensation and levelling also shapes a company’s ability to attract and retain competitive talent. In this session, Nate Young and Carly O'Shea of Paidwell Compensation Management walk through how to determine your organization's compensation philosophy and use it to set data-backed, competitive compensation packages.

Joel Klettke has helped create 1,000+ B2B case studies for companies including HubSpot, Loom, and Playvox. The best companies he works with don’t just work to build a one-time case study, they create a case study program that can consistently churn out high-value content. In this Ask-Me-Anything webinar session, he walks through designing a case study program from story creation to deployment.

With the explosion of excitement around generative AI, many companies are asking how it will affect them. While not every company has a strategy to become an AI company, every company can use AI to be more efficient. In this session, Tony Aug, Co-Founder and CEO of Nimble Gravity, walks through how generative AI models work, use cases for a non-AI company, and how to refine your use of generative AI.

LinkedIn is a powerful tool for B2B marketing and sales development, but using LinkedIn as a channel can be unintuitive and expensive. In this "Ask-Me-Anything" session, LinkedIn advertising and prospecting expert Anthony Blatner talks about how to use LinkedIn for everything from ABM campaigns to retargeting to cold outreach.

In this Ask-Me-Anything, experts Elyse Savaki and Ed Forteau share their best practices on how to optimize cold email outreach from personalization to segmentation to deliverability.

Meeting the needs of your customers starts with knowing them inside and out. A deep understanding of your customers helps prevent churn, drive expansion, and encourage referrals. In this Ask-Me-Anything session, three panelists take questions from the audience and discuss three approaches to understanding your customers with health scoring, Customer Advisory Boards (CABs) and qualitative approaches.