Planning and Running a Community Event

Mark Huber is VP of Marketing at UserEvidence. Previously, he was Head of Brand & Product Marketing at Metadata, where he ran the company’s virtual conference with 4,500 registrants, almost 2,000 attendees, and 20 speakers. In this guide, he lays out how to plan and run a virtual community event for customers and prospects in a way that optimizes the day-of experience and creates reusable content.