Planning and Running a Virtual Event

Mark Huber is Head of Brand & Product Marketing at Metadata, where he ran the company’s virtual conference with 4,500 registrants, almost 2,000 attendees, and 20 speakers. In this guide, he lays out how to plan and run a virtual community event for customers and prospects in a way that optimizes the day-of experience and creates reusable content.

To read the full guide or request a call

Questions covered in this guide:

Why might you host a virtual event?

How far in advance do you need to start planning?

Who should be involved in planning the event? Who should be involved in running it on the day?

How might your budget break down?

What types of tech tools do you need?

What are the categories of work that go into planning a good event?

What are some best practices for recruiting great speakers?

How should you think about planning the schedule of your event?

​​How can you prepare for potential technical issues?

How should you leverage the content you generate with the event in later marketing efforts?

What are the most important pieces to get right?

What are the common pitfalls?

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