Optimizing Signup or Trial Conversion

Marc McDougall is a UI/UX designer specializing in helping SaaS companies book more demos and trials by optimizing their sites for conversions. In this guide, he outlines best practices for high-conversion flows and the steps for iterative A/B testing.

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Questions covered in this guide:

What aspects of conversion can you optimize?

What does conversion mean?

What do healthy conversion rates look like for demos and trials?

What are the best practices?

Under what circumstances should you dig into conversion?

What are the steps in the optimization process? 

How do you know when to stop?

How long does the process take?

What tools or resources do you use as a part of the optimization process?

How can you augment conversion design with human touch-points?

What are the most important pieces to get right?

What are the common pitfalls?

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