Optimizing Cold Email Outreach

Elyse Savaki is a B2B Direct Response and Cold Email Expert whose persona-based outbound campaigns have booked thousands of meetings with decision makers at startups, SMBs, and international organizations. In this guide, she lays out a sample sequence, explains how outbound sellers can leverage tried-and-true direct response formulas, and walks through the tech that makes automated outreach easier.

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Questions covered in this guide:

Why invest in tuning email sequences and copy?

What types of touchpoints might you include in an outreach campaign?

How many touchpoints should you have in an outreach campaign?

In terms of metrics, what does a successful campaign look like?

What might a sample campaign look like?

What tools do you use to instrument and automate outreach?

What do cold-emailers need to know about deliverability and sender reputation? How can you protect your domain?

What best practices do you have for subject lines and previews?

What best practices do you have for the body of the email?

How much personalization should you use? How do you maximize impact while minimizing time spent?

How should you think about cold outreach to opportunities with multiple contacts?

What are the most important pieces to get right?

What are the common pitfalls?

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