Managing B2B Product Launches and Releases

Mary is a marketing leader at Adobe, where she currently leads product marketing for Lightroom, and previously led product marketing at the Advertising Cloud. She's also held product marketing roles at SocialChorus, AdRoll, and Google. Mary is the host of the Women in Product Marketing podcast. In this guide, she describes how to prepare for, coordinate, and measure product launches of all types, from routine releases to major new offerings.