Hiring a Product Marketer

Ryan Goldman is the Vice President of Product Marketing at SoundCloud and has led marketing or product marketing at Pendo, Sentry, SignalFx, and Cloudera, and over the course of his career, he's managed or hired 15+ B2B product marketers. In this guide, he explains how to find a product marketer who can serve as a bridge between the product, the sales org, and the market.

To read the full guide, start a free trial

Already a member? Sign in to read the full guide.

Questions covered in this guide:

What do product marketers do?

What are the responsibilities of an early product marketing hire?

What specialized skill sets can you afford not to have in an early hire?

How does product marketing overlap with sales enablement?

What are the relevant “types” of product marketers?

Where should you look for a product marketing hire?

What should you ask in the interview?

What should be on your hiring scorecard?

What are the common pitfalls?

Get Guided

Sign up for our newsletter

Scroll to Top

Get free guide access for 30 days


Request a Call