Designing a Product-led Go-to-Market Strategy
To read the full guide or request a call
Questions covered in this guide:
What does it mean to be product-led?
How has B2B sales and marketing evolved to bring about product-led strategies?
What are the roles on the product growth team?
When should you hire specialized Growth PMs?
What makes a good growth PM?
How do product growth and marketing coordinate their efforts?
How do product growth and sales work together?
What are the key marketing activities aimed at visitors (pre-sign up)?
What are the key conversion activities aimed at trial or freemium customers (post-sign up)?
How do you identify your north star value realization metric?
How do you target top-of-funnel marketing to high-converting prospect types?
What tech tools should the team leverage?
How should you think about free trial vs. freemium?
What are the most important pieces to get right?
What are the common pitfalls?
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