Crafting a Go-to-Market Story
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Questions covered in this guide:
What is positioning, and why is it important?
What are the major challenges that prevent B2B companies from getting noticed and winning?
How do you identify and articulate your unique value?
What is a “Viewpoint Story”?
What’s an example of a Viewpoint Story?
How do you use your story?
How should your story help your sales team sell more effectively? How should it be reflected in pitch decks?
How do you modify your story, transform your market, or both, as you grow? How long should your story last?
What are the most important pieces to get right?
What are the common pitfalls?
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