Building and Optimizing a Digital Growth Engine

Stacey Grotz is a digital marketing expert with experience leading marketing teams at Google, Ingenio, Polycom, and ClearSlide. In this guide, she lays out the pros and cons of different digital channels, describes the campaign planning process, and outlines who should manage digital marketing based on a company’s stage.

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Questions covered in this guide:

What is digital growth marketing?

How does digital growth marketing mature as a company grows?

What are the channels that tech companies should consider? When is each a strong and weak fit?

How do you test channels to find the ones that work for you?

What are the steps to plan a campaign?

What should you look for in your first marketing hire?

What types of martech tools do you need?

What are the most important pieces to get right?

What are the common pitfalls?

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