Building a Developer Relations Function

Mary Thengvall leads developer relations at Camunda, and has long been a thought leader in the guide, authoring the book, "The Business Value of Developer Relations" and publishing DevRel Weekly. In this guide, she describes what DevRel is, and how to stand up a function to drive developer awareness, enablement, and engagement.

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Questions covered in this guide:

What are the responsibilities of Developer Relations (DevRel)?

When does it make sense to build out a DevRel function?

Where does DevRel sit in the organization?

When you hire for DevRel, what should you look for (and where)?

What are the first steps in establishing a DevRel function?

What tools do DevRel teams use?

What materials does this role create?

What does success look like, what can you measure?

How long does it take to start to see results?

What are the most important pieces to get right?

What are the common pitfalls?

How do you scale the DevRel function?

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