Developing a Strong Demo Practice

Amyra de Carion is the Senior Vice President of Global Sales at Accurate Background. Previously, she has held sales leadership roles at Ziflow, Zipline, Criteria Corp, Kareo, HireRight, and Sage. In this guide, she discusses how she’s seen close rates improve 30% with a demo certification process, and lays out how teams can build strong demo practices at any deal size.