Tactical advice from experts who've run the playbook before

Request beta access to the library of B2B growth playbooks

Schedule calls with relevant advisors

Read best-practice playbooks and set up calls with the experts who wrote them

GROWTH TACTICS

Building a Sales Development (SDR) Function

By Chris Flores

Chris Flores was head of sales development at Namely as the company grew from 4 to 600 employees and $0 to $65M in ARR. In this playbook, he describes best practices for designing the SDR role, establishing processes, and building a team.

CHURN REDUCTION

Find playbooks to ease growing pains

Identify tactics to drive lead volume, decrease CAC, improve retention, increase average customer value, and more.

Recent Popular Playbooks

Stacey Grotz
Demand Generation

Building and Optimizing a Digital Growth Engine

Stacey Grotz
Stacey Grotz

Stacey Grotz is currently the Vice President of Marketing at Ingenio, an e-commerce internet publishing platform. She’s previously led digital marketing teams at Google, Polycom, and ClearSlide. Stacey has experience with both B2B and B2C products, and across digital  channels including paid search marketing, social media marketing, display ads, SEO, email marketing, and affiliate marketing.

Stacey Grotz is a digital marketing expert with experience leading marketing teams at Google, Ingenio, Polycom, and ClearSlide. In this guide, she lays out the pros and cons of different digital channels, describes the campaign planning process, and outlines who should manage digital marketing based on a company’s stage.
Anita Toth

Collecting Voice of the Customer Insights to Prevent Churn

Anita Toth
Anita Toth

Anita Toth is a Customer Success expert specializing in Voice of the Customer. She draws on 20+ years of academic experience in human behavior to help B2B companies get to know their customers’ needs and use that knowledge to create amazing customer experiences. Anita is also a community leader. She is a board member of the largest Customer Success Community – Gain Grow Retain. She is also a Customer Success educator through SuccessCoaching.

Anita Toth is a Customer Success expert specializing in Voice of the Customer customer feedback. In this guide, she covers qualitative Voice of the Customer research techniques, including surveys, interviews, focus groups, listening tours, customer advisory boards, and testimonials.
No data was found
Customer Success

Predicting and Preventing Churn with Customer Health Scoring

No data was found
Ed Powers is a Principal Consultant at Service Excellence Partners, where he helps companies take an enterprise-wide approach to addressing churn. He’s previously led customer success at simPRO, a field service management software company, and InteiliSecure, a managed security services provider. Through his consulting work, he can help with customer success assessment, financial modeling, CS team training, and statistical analysis.
Noa Gafni
Culture

Building an Inclusive Mindset and Culture

Noa Gafni
Noa Gafni

Noa Gafni is the Executive Director at Rutgers Institute for Corporate Social Innovation, where she educates business leaders on corporate social responsibility, including diversity and inclusion. She was previously the CEO for Impact Squared, a consultancy that helps social causes elevate their impact. Noa is a regular contributor to the Harvard Business Review, Forbes, and New York Times, and a Social Innovation Fellow at the University of Cambridge.

Noa Gafni is the Executive Director at Rutgers Institute for Corporate Social Innovation, where she educates business leaders on corporate social responsibility, including diversity and inclusion. In this guide, she explains how to create diverse teams, ensure supportive work environments, and reap the innovation benefits that come from a broader perspective.
Jenny Jongejan
People & Talent

Recruiting and Hiring for Technical Roles

Jenny Jongejan
Jenny Jongejan

Jenny Jongejan is a Recruiting Consultant working with fast-growing tech companies. She also currently leads recruiting for CoderPad, a technical interview platform for engineering teams. Previously, as Head of Recruiting at Atrium, Jenny built the recruiting organization and helped the company scale from 10 to over 200 employees. Before that, she managed technical recruiting at HotelTonight (acquired by Airbnb). Over the course of her 15+ year career, Jenny has interviewed thousands of candidates, creatively sourced, recruited, and partnered with internal teams to hire for hundreds of technical roles. 

Jenny Jongejan is a Recruiting Consultant working with fast-growing tech companies. She also currently leads recruiting for CoderPad, a technical interview platform for engineering teams. Previously, as Head of Recruiting at Atrium, Jenny built the recruiting organization and helped the company scale from 10 to over 200 employees. Before that, she managed technical recruiting at HotelTonight (acquired by Airbnb). Over the course of her 15+ year career, Jenny has interviewed thousands of candidates, creatively sourced, recruited, and partnered with internal teams to hire for hundreds of technical roles.
Scroll to Top

Request Access