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Building a Sales Development (SDR) Function
By Chris Flores
Chris Flores was head of sales development at Namely as the company grew from 4 to 600 employees and $0 to $65M in ARR. In this playbook, he describes best practices for designing the SDR role, establishing processes, and building a team.
Customer Success Managers are a proactive link between your company and your customers, and a must-have component of any churn prevention strategy.
Driving value realization during onboarding
For many companies, churn is highest early in the customer lifecycle. If that's the case, redesign onboarding to ensure that customers see value fast.
Customer segmentation and targeting
The seed of churn could start before you even make the sale. Segmentation allows you to identify and prioritize your best-fit prospects.
Find playbooks to ease growing pains
Identify tactics to drive lead volume, decrease CAC, improve retention, increase average customer value, and more.