Sales, marketing & partnerships go-to-market leader, with experience at B2B software companies from startups to $100M ARR.
Zak is VP of Partnerships at Formstack, a workplace productivity platform, where he’s built a team that manages hundreds of consulting and integration partners, responsible for 30% of the company’s new business and growing. For the past two decades he’s led high growth teams thriving in the top MarTech & CRM ecosystems - including Salesforce, Marketo, HubSpot and many others. Zak takes a cross-functional approach to growth, and is a firm believer that partnerships should be seen as a community,
Areas of Expertise
1.
Growing a Partnership Team
Zak can advise on growing a partnership team and hiring partnership team members who can perform across the product, sales, and marketing components that go into good partner enablement.
2.
Selling Through Agencies
Zak has significant experience with agencies and consulting firms, and can advise companies that are seeking to build out an agency-focused partner selling strategy.
3.
Data-driven Marketing
Zak has served in analytical marketing roles throughout his career and can advise on digital marketing and marketing automation best practices.