SEO Expert
The Gray Dot Company is a consultancy that helps businesses grow ROI through SEO and digital strategy. They specialized in digital strategy and tech solutions grounded in data, analytics, and long-term growth and work with high growth-brands, established start-ups, and teams large and small. They've worked with brands like Berkshire Hathaway Guard, RevenueCat, and Scoop Technologies.
Tory Gray
Tory Gray is the CEO and Founder of Gray Dot Company, a digital marketing agency known for its technical SEO expertise and one-of-a-kind approach to Digital Consumer Insights. She combines cutting-edge SEO knowledge, a growth-minded perspective, and a collaborative approach rooted in kindness. Her ability to drive proven results and extensive experience scaling businesses has made her a leading advisor for major digital agencies, publications, and mentor groups like Women in Tech SEO.
Samantha Torres
Samantha is the Chief Data Officer of The Gray Dot Company, an SEO and Data Consulting Company. Samantha has more than 10 years of SEO experience at companies including Narwhal Digital, Nebo Agency, and Captive Search Marketing.
Areas of Expertise
1.
SEO Growth Strategies in Uncertain Times
Tory can help companies think about and update their SEO strategy to account for the rapid ongoing changes in the space. With changes in competition, and updates at Google and AI creating waves in SEO, Tory can advise companies on their approach to staying competitive in the new SEO world.
2.
M&A Domain Strategy
For companies that have merged, changed names, or have multiple names, Tory can help think about multiple domain SEO strategies.
3.
Overcoming Barriers to SEO Success
Tory can help companies that have hit growth plateaus with SEO, are experiencing traffic drop offs, or face messy tech SEO issues. She can advise companies on overcoming and addressing issues presenting barriers to their SEO success.
4.
International SEO
Tory has worked with companies with international operations and can advise on how to think about cross-border SEO, including the difference between country targeting and language targeting.
5.
Using LLMs in SEO
Samantha and Tory can advise companies on using AI to improve their content creation and SEO strategies. They can help companies with the use of LLMs for creating content, building out metadata, and drawing insights out of your SEO data.