Product Marketing Leader with experience at B2B software companies with 100-300 employees
Tamara Grominsky is the Founder of PMM Camp, a community of product marketers. Previously, she led Product Marketing at Kajabi, Unbounce, FreshBooks and Yellow Pages, and was an Expert in Residence with the Product Marketing Alliance. Across her marketing roles, Tamara has built 3 departments from the ground up, scaling teams from 0 to 30+ employees and shepherding products from launch to $17M+ in ARR.
Areas of Expertise
Value Based Pricing and Packaging Tamara can help companies who are seeking to understand their customers’ willingness to pay and feature preferences, and then build their pricing and packaging around those value needs.
Product Positioning and Messaging Once you have segmentation complete, you need to think about how you position your product’s value for different segments. Tamara can help companies think through how to position value and build narrative design at the product level, the portfolio level, the segment level, and holistically.
Market Research and Sizing Tamara can help companies think about how to size their total addressable Market (TAM), their target segments, and new markets or segments to expand into. She can also help companies think about how competitive dynamics impact market opportunity.
SMB to Mid-market Go-to-market Tamara has experience across multiple companies in go-to-market strategy for lower-priced products, including those with self-serve or product-led sales motions, price transparency, and free trial models.
Communicating Market Strategy for Investors Tamara led Unbounce’s Conversion Intelligence strategy, which resulted in the company's first funding raise of $52M. She can advise on conducting and packaging market research and segmentation intended for pitch decks and investor consumption.